The Corporate Blogging Book
Widely praised for clarity and smarts, The Corporate Blogging Book is the best all-in-one guide to understanding why you need a company or organizational blog - and how to start one. A blog enables you to get unvarnished feedback from your customers. Scarey, huh? Well, you can control the conversation. A corporate blog is the best way to defend your brand online - on your own turf.
Learn from corporate bloggers like Dell, GM and Google:
What to write about?
Who should write it?
How much time it will take
What the ROI is
Get ideas from smaller company blogs. Learn why - or why not - your CEO should blog. The back of the book is filled with resources, from sample blogging guidelines to blog design tips.
The Corporate Blogging Book is often available on Amazon as a bargain hardcover.
Also available in a UK edition, Chinese and Italian
Reviewers Say...
Smart, witty and accessible.
Rock-solid advice and examples… Weil deftly shows how to avoid the pitfalls
This is *the* book smart businesspeople should read to understand the ins and outs of blogging.
This compact yet comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy.
I loved the conversational and organic nature of the book… impeccable research and flawless writing style.