Excerpts From Debbie’s Blog

While I was out of town last week the Economist declared blogging not dead exactly... but different. And in October Wired said blogging was so 2004.

So thought I'd run a quick survey: Is Blogging Dead?

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Update: there are now 477 773 comments from readers on Cuban's post, many saying "I support you" - others quite critical.

Kudos to Mark Cuban, CEO of the Dallas Mavericks, for posting the following on his blog today. Proves the point that you can almost always say something on a CEO or corporate blog -- even if it's to say that you can't say much. In this case, by posting his attorney's letter, Cuban is being open about the SEC's charges of insider trading in 2004.  And his decision to contest the charges.

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It will be interesting to see how many CEO bloggers (and corporate blogs) step up to the plate and talk about lay-offs and downsizing. Here's an Oct. 15, 2008 post by Tesla Motors CEO Elon Musk which does just that, although in a bit of corporate-speak: "There will also be some headcount reduction due to consolidation of operations." 

The NYTimes makes the point yesterday that this is particularly effective when it is done on the offensive: In Era of Blog Sniping, Companies Shoot First. I hope PR companies are writing proactive CEO blogging into their crisis…

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Obama Wins and We Make History

Posted in the Category of In the News

As a young child, I remember waking up on Wednesday Nov. 9, 1960, elated to learn that John F. Kennedy had been elected President. This is the most exciting and historic post-election day since then. Simon Hoggart, a British journalist and good friend, emailed this morning to say it more eloquently. I am at a loss for words.

"What a joy and what a relief! Of course it could go terribly wrong, but right now it is a fabulous day for America, for the world, and for the world's view of America. Welcome back to the shining city…

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If you have a friend or close family member (as I do) with Diabetes Type 1 you know how important it is to fund research for a cure, as well as better tools for management. Well here's a little thing you can do. Click the badge below and sign a petition asking Google to create a special doodle for the second annual World Diabetes Day on Nov. 14, 2008.

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Updated

One of the key points that Norm and Bo make in their book, The Knack , is that you gotta know what your key number is: the number which tells you, in real time, how your business is doing. Not retrospectively by looking at last year's financials. But a number (or numbers) you can track by hand as you go along. Got me to thinking about some of the numbers that online marketers often use as a measure of "success": number of e-newsletter subscribers, number of blog readers via RSS, number of Twitter followers, Google ranking…

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The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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