Why Corporates Should Write Like Bloggers
Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak. I especially like these two tips: use headlines and don't say it all at once. Get the rest on his blog...
1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.
2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.
3. Drip, drip, drip. Bloggers don't have to say everything at once. We can add a new idea every day, piling on a thesis over time...
- Seth Godin (April 7, 2008)
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Posted by: Nona shivangi | April 28, 2008 at 11:41 PM
Blogs pour out of our souls, and every once in a while, it gets interesting. Actually, some are really good at it, without, of course, really trying. Although like most things in life, if you enjoy what you do, and you're good at it, the money may (or will) follow! Blog on!
Posted by: Chris Anderson | May 01, 2008 at 09:14 AM
The most obvious one, from a business standpoint, is the ROI that a corporate blog offers.
Also, as a CEO, you are a naturally imposing figure. If your organizations goal is to connect with potential clients (and what company's isn't?), you could benefit greatly from connecting with these people on a personal level.
Posted by: Brandon Carlos | May 02, 2008 at 01:47 PM
I just launched a blog
focused on the Emerging Woman
Entrepreneur (35-55 year old females
worldwide) and this type of advice is
very helpful. I want to do my best to
actually contribute to the community.
Thanks for the encouragement
as well as the informational
support. The rules of running
a business have definitely changed
and it's great to have a
resource that can keep
me up to date. It's nice to
see that even the "big guys"
are responding to the new
approaches.
Together, we are stronger!
Vicki Flaugher, the original SmartWoman
Posted by: Vicki Flaugher | May 13, 2008 at 03:47 PM
just getting started with blogging, this is some good information.
Posted by: Troy Bingham | May 14, 2008 at 04:16 PM