Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak. I especially like these two tips: use headlines and don't say it all at once. Get the rest on his blog...

1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting…

Just finished participating in Bulldog Reporter's Webinar: Corporate Blogging Update for PR. Fellow panelists were John Earnhardt of Cisco and Tim Bray of Sun Microsystems. Our able moderator Jon Greer kept things moving right along. Fun.

Tim has been "online" since, er, at least 1983. That's 25 years. Here's a Usenet posting dated Aug. 31, 1983 from his blog archive: Doesn't Anyone Out There Read Anymore?

Wow. And I thought I was cool. I've been "online"…

With BlogPotomac coming up in seven weeks [hey, register here], I asked Dell Chief Blogger Lionel Menchaca to tell us a bit more about Direct2Dell and Dell's other community (aka social media) initiatives. Lionel is giving the opening keynote on Friday June 13, 2008.

Note: In keeping with the unconference format (see here and here) of BlogPotomac, Lionel and…

Hard to believe that BlogPotomac, DC's premiere unconference on social media marketing, is just around the corner (Friday June 13th to be exact).

Washington Post local business editor Dan Beyers took a few minutes to do a quick Q & A about The WashBiz Blog, which he edits, as well as the broader topic of the relationship between old and new media, which he'll be talking about at BlogPotomac.

Q & A with BlogPotomac speaker…