Here's yet another reason to get into the corporate blogging game in 2008...

According to a survey by communications firm Brodeur (announced at the CES in Las Vegas last month), journalists are heavy users of the blogosphere for research and quick reporting. [Download PDF of the survey.]

" ...New media (social media and blogs) is having an impact on many different aspects of reporting, particularly the speed and availability of news," according to the Brodeur press release.

Journalists are using blogs to get tone, nuance and story angles. No, they don't believe everything they read in blogs…

I'm tickled to be part of a teleconference with Seth Godin to discuss his new book, Meatball Sundae, and what it says about the "new marketing." In a word, don't pile the newest kind of whipped cream (blogs, podcasts, video) onto your current marketing strategy... just because it sounds easy or cool.

The results can be, er, unsatisfactory and make a gooey mess. Jackie Huba demonstrates. Of course, there's more to the book than that. This one is a great read.

Tune in FREE Feb.…

The authors of Freakonomics announced a Six-Word Motto Contest for the U.S. on their New York Times blog yesterday. As of this writing, they've gotten 607 comments with suggestions.

Here's mine:

"Where Anything Is Possible... Go Giants!"

What's yours? Click here.

MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.

My favorite mistakes (which I see all the time): Lame 'Welcome' Messages [see my ClickZ article from October 2001: Leveraging Your Confirmation Emails] and Ignoring Your Blackberry and Mobile Readers.

The free guide is but a small taste of what they offer in their annual door-stopper (328 pages):

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