Blogging is a key piece of Web 2.0 or the Social Web, as it's called. The Social Web means crowdsourcing: looking to your customers and fans for knowledge and smarts. It means that painstaking creation of static, stuffy, stilted Web pages is out. Blogs (interactive) are in. Here are my Top 8 Tips to launch an effective corporate blogging program in 2008.

1. Use humor

I don't mean funny ha ha. Poke fun at yourself. Be self-deprecating.  Readers love it. It may be the #1 way to make your blog appear human and to strip…

My holiday gift to you, dear reader, is dressed up in a smartly packaged PDF. It's an enhanced transcript of the teleconference I did for the Personal Branding Telesummit marking the 10th anniversary of Tom Peters' now iconic article: The Brand Called You. You can also listen to the audio recording of this session.

Download Link

Download the PDF: How to Write a Great Business Blog 

Listen to the audio recording

Download the MP3 audio recording of this teleconference.

In this one-hour audio conference we touched on the…

Office Max is at it (meaning viral marketing) again this season with a microsite, elfyourself.com, where you can turn yourself into a dancing elf. (New this year: you can add three colleagues and create a quartet of dancing elves.) Don't feel elfish? No worries. You can choose to Scrooge yourself instead.

Flash animations seem very retro in these days of Delicious, Digg, Facebook, MySpace, Twitter, and the rest of the social networking alphabet.…