Should you ghostblog for your CEO? Is anonymous blogging OK? Do you need a blog editor? All is revealed in the audio recording and enhanced PDF transcript of my April 2007 teleconference. Buy and download instantly. When the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers, the voice, the links, the Comments from readers. The first teleconference in my series on corporate blogging focused on the knotty problem of how…

I've ordered four novels from the British publisher, Persephone Books, which specializes in 20th century novels written by neglected women authors. Each is wonderful reading and is published with a distinctive gray cover and a beautiful endpaper. Decidedly non-digital book selections but just what I'm hungering for.

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I'm currently reading one of Persephone's newest re-issues:…

This report is free. The Blogging Revolution: Government in the Age of Web 2.0, is a meaty guide to social media (great charts, tables, screenshots) that focuses on blogging in the public sector. The most intriguing case study is about how blogging is being used as part of the War on Terror by the U.S. Military. General James Cartwright, commander of the U.S. Strategic Command (STRATCOM), offers a fascinating glimpse into how blogs are part of STRATCOM's online information management system.

Blogging enables decision-making on a dime, 24X7, he explains. Information supplied by a…

Thomas Friedman's column this week in The New York Times, The Whole World Is Watching (registration required), makes the point that anyone you bump into - anywhere, anytime - might have a blog or a cell phone with a camera and a way to instantly, globally publish the details of your encounter.

As always, he's got an elegant turn of phrase. He writes:

"The blogosphere has made the global discussion so much richer — and each of us so much more transparent."

- Tom Friedman in The New York Times (June 27, 2007)

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