My opinion about Santa blogs
Well there can only be one Santa blog, right? Wrong. Turns out there are lots of them. I'm a firm believer in Santa and there's only one of him so I'm not sure I understand this multiple santa blog thing. Most of them must be fake.
But I digress... When Naomi Kim, a reporter from Reuters, called last week I was sitting in the chair at my hairdresser. She had just started snipping away. You can't say no to a reporter, so thus was born this pronouncement on Santa blogs:
"You have to have a really distinctive voice and personality -- and in this case clever writing, I would think -- to stand out," said corporate blogging consultant Debbie Weil, also author of "The Corporate Blogging Book."
While her clients tend to be real-life CEOs over make-believe ones, Weil said the end result of having a blog remains the same.
"It makes you more accessible, and when people leave comments, it gives you influence too," said Weil.
She said it's also the bells and whistles, such as videos, podcasts and even an availability of different translations that contribute to a successful site."
- Naomi Kim for Reuters
Multiple languages for Santa's blog
The multiple language thing is key for Santa, don't you think? I wonder if they can make drop-down boxes that long. Sun Microsystem's Jonathan Schwartz has a drop-down on his CEO blog but it's only for translation into 10 languages.
Blogging is peaking
Naomi also quoted Gartner analyst Adam Sarner on Gartner's Key Predictions for 2007. Number #3 on the list is that blogging will peak in the first half of 2007. Opined Sarner:
"Just about everything you can think of has been blogged about. The craze has been reached," said Sarner who predicts the number of blogs will peak at about 100,000 million in early 2007. He estimates there are already 200 million ex-bloggers."
Useful Link
Reuters article: Blogs give voice to season's superstar
Perhaps Santa has ghost bloggers writing in many different languages. Can't you just picture 100s of elves sitting in front of computer screens blogging away?
Posted by: Kent Blumberg | December 18, 2006 at 07:13 PM
Hey cool idea. Well that makes sense, doesn't it?!
Posted by: Debbie Weil | December 18, 2006 at 08:08 PM
Yes, blogs are popular even in eastern Europe.
Posted by: Ralph | January 22, 2007 at 07:27 AM