The first is the just published Citizen Marketers by Jackie Huba and Ben McConnell. It's a fast, engaging read and extremely well written. In a nutshell, they explain how ordinary citizens are creating media (blogs, podcasts, video, songs, photo) that rival multi-million dollar ad budgets in their ability to affect brands - both negatively and positively.

Two blog entries that explain Web 2.0 and social media

The second is a blog entry by Jeremiah Owyang: 10 Social Media Strategies for Fortune 1000 Corporations

Third is HP Eric Kintz's blog post: Web 2.0 Trends 

And of…

It's almost 2007. Ya gotta embrace RSS! Don't sweat the acronym (Really Simple Syndication). Don't sweat the explanation of how RSS works (via Seth Godin). Just do it!

This blog, BlogWrite For CEOs, now has 1,601 subscribers via FeedBurner. Please subscribe via RSS. (Follow easy instructions after you click through.) Think of it as a Web feed. No email involved. You'll get an alert via your RSS newsreader of choice (see below) every time there's a new entry.…

This little trick goes on your "must do" list for 2007. It's so easy that my techie friends will laugh at my simple explanation, to follow.

Forget them. This blog is for the un-cool, the rest-of-us, the "real people (who) don't blog" as my husband called them in the opening line of The Corporate Blogging Book.

He's wrong of course. We do blog, many of us. We read blogs, almost all the rest of us. But that's the whole point of the book and of Time Magazine's 2006 Person of the Year - You!

Why…