Cool to be quoted yesterday in Randall Stross's Digital Domain column in The Sunday New York Times Business section (July 30, 2006). Stross interviewed me at length for the article and mentioned The Corporate Blogging Book "which Portfolio Hardcover is to publish this week." He began by positing that CEOs tend to avoid high-risk activities like sky diving and rock climbing... and blogging. But why? He goes on to cite Sun Microsystems Fortune 500 CEO blogger Jonathan Schwartz (the only F500 CEO blogging…

Cool to be quoted yesterday in Randall Stross's Digital Domain column in the Sunday New York Times Business section (July 30, 2006). Stross interviewed me at length for the article and mentioned The Corporate Blogging Book "which Portfolio Hardcover is to publish this week." He began by positing that CEOs tend to avoid high-risk activities like sky diving and rock climbing... and blogging. But why?

He goes on to cite Sun Microsystems Fortune 500 CEO blogger Jonathan Schwartz (the only F500 CEO…

Here's a tips article the WOMMA folks posted to their blog:

How to Confront Your Fear of Corporate Blogging (5 tips from author and blogger Debbie Weil)

P.S. I didn't write the below. I.e. they're not my words exactly. But the tips are good. I've got a whole chapter on Fear of Blogging in my new book, The Corporate Blogging Book.

Tip #1. Think about blogging strategically
Ask yourself these questions: Why does it really make sense for you to add a blog to your marketing communications strategy? What is it that you…

I've been saying this for awhile (and it's in my new book, The Corporate Blogging Book, on, er, pages 76 and 77). Namely, multiple-author corporate blogs will become more and more common as folks weary of the constant pressure to update and maintain a blog.

Now along comes Ana Marie Cox (aka Wonkette) to say the same thing in an interesting interview with The New York Times' David Pogue.

Wonkette's Ingredients for a Successful Blog (July 27, 2006 in Circuits):

Excerpt:

"DP: So what are the ingredients then for a successful  blog, apart from being entertaining or snarky?

…

Feel like a fool. It's over. If you don't know what I"m talking about, so much the better. If you do know, you'll understand why I'm not gonna link to anything.

More pics of Washington's blogging cognoscenti, as well as corporate blogger wannabes, who came to the pre-release party in downtown Washington DC - yes, one week before the official pub date of August 3rd! John Aravosis of Americablog fame (at right) was there. A bunch of my friends from Fleishman-Hillard (co-hosts of the event) came, including Peter Klaus (at left). And of course local celebrity corporate bloggers from the book, including Pat Cleary of NAM (at left), Kevin Holland of

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