Corporate blogging still occupies a tiny corner of the blogosphere
Reading between the lines of Pew's latest report on blogging, it's clear that corporate or business blogging is growing slowly and still occupies its own tiny - but evolving - niche in the blogosphere.
Don't be fooled, however. Despite the findings below (bloggers are under 30 and blog primarily to express themselves), blogs *will* become a mainstream business communications strategy. The "instant publishing" nature of blogs - so attractive to the under-30s - is just as useful for companies that want to connect with customers. As long as companies can figure out how to adopt a blog-like writing style and offer useful, engaging content.
Most bloggers, it seems, are:
"... younger than 30, and a majority use their blogs as a mode of creative expression, the survey found. Money-making possibilities motivate only 15 percent of bloggers, and most blog on a variety of topics, with 11 percent focusing on politics."
- from The Washington Post
Key points from the Pew survey released July 19, 2006:
54% of bloggers say that they have never published their writing or media creations anywhere else
54% of bloggers are under the age of 30 Women represent 46% of bloggers and men 54% 76% of bloggers say a reason they blog is to document their personal experiences and share them with others When asked to choose one main subject, 37% of bloggers say that the primary topic of their blog is "my life and experiences
- from July 19, 2006 Pew report: Bloggers: A portrait of the Internet's new storytellers
Useful Links
Portrait of a Blogger: Under 30 and Sociable (Washington Post - July 20, 2006)
Bloggers More Likely to Create Content Elsewhere (ClickZ - July 19, 2006)
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