In a survey of 259 interactive marketers, Forrester Research found that 49% say they have no plans to use blogs in the next year.

Why?

Because email and search engine marketing are working fine. And because they don't have the resources to dive into emerging media -- which includes RSS, wikis and podcasting, including blogs.

Interesting, huh?!

As with all surveys, take the results with a grain of salt. But I think there's an underlying truth here... those of us immersed in the new media/social media space tend to be myopic about what mainstream marketers are thinking and/or doing.

Still, I maintain that blogs are really just next-generation Web sites. Every company will have a blog-like (interactive,…

Here's a Q&A on Beyond Blogging that I did by email with Chris Heuer of Beyond Blogging 2006.

Tomorrow's event started out as a breakfast roundtable at the Mayflower Hotel. It has mushroomed to 500+ people thanks to great organizing and WOMM (word-of-mouth-marketing) by sponsors Fleishman-Hillard and DC Communicator.

The keynote speaker is Ed Keller, co-author of The Influentials. Other distinguished panelists include Pete Blackshaw, Yvonne DiVita and Todd Tweedy. The moderator is the inimitable Shel Holtz. Should be fun. I'm excited about participating.

Event details here.
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