McDonald's has launched a corporate responsiblity blog, Open for Discussion, written primarily by Bob Langert, Senior Director for Corporate Responsibility.

Like many blogs - corporate or not - it got off to a slow start. Too many days between the first few posts in January. And they read more like essays than blog postings. More recently Bob has gotten into the swing of things with shorter, snappier entries. Topics range from his visit to the Winter Olympics in Torino to a link and reference to the blog of a former employee of McDonald's. (She appears…

If you're wondering what platform to use for your corporate blog, you might consider the following contenders.

iUpload took the top prize in Datamation's 2006 awards for corporate blogging platforms. Followed by WordPress 2.0, Marqui, Traction Software and Movable Type.

If you dig around on these sites, you'll find that pricing varies widely - from FREE for the open sourcee WordPress to an inexpensive license for Movable Type.

I don't know about the exact ranking but this is a solid list of apps to review. I'll add some names of other blogging platforms and services to this entry later. And if you want to make a suggestion, leave it in a comment…

I've got a "plog" on my Amazon home page. Do you? Frankly, this plog thing is a bit confusing. As Amazon puts it, every person's plog is different - hence the term "plog" and not "blog."

So... if you buy my book (I assume this works for pre-orders too, but don't know for sure) I can "plog" to you - with updates about the book or whatever - next time you log on to Amazon. (Or you can just read this blog!)

The plog I see when I login to my Amazon account is different. It's by an author whose book I've purchased (Marcus Buckingham's The One Thing You Need to Know). 

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